George Lucas sells his empire to Disney

George Lucas sells his empire to Disney

“I felt that I really wanted to put the company somewhere in a larger entity which could protect it. Disney is a huge corporation. They have all kinds of capabilities and facilities, so that there’s a lot of strength that is gained by this. […] I’m doing this so that the films will have a longer life, and so that more fans and people can enjoy them in the future. It’s a very big universe I’ve created and there are a lot of stories that are sitting in there.”

The Walt Disney Company will put out Star Wars Episode 7 in 2015, followed by episodes 8 and 9. After that, it plans to make a new Star Wars film every 2 or 3 years. George Lucas says he has story treatments for the next three films.

“For the past 35 years, one of my greatest pleasures has been to see Star Wars passed from one generation to the next” said George Lucas, Chairman and Chief Executive Officer of Lucasfilm. “It’s now time for me to pass Star Wars on to a new generation of filmmakers. I’ve always believed that Star Wars could live beyond me, and I thought it was important to set up the transition during my lifetime. I’m confident that with Lucasfilm under the leadership of Kathleen Kennedy, and having a new home within the Disney organization, Star Wars will certainly live on and flourish for many generations to come. Disney’s reach and experience give Lucasfilm the opportunity to blaze new trails in film $$$, television $$$, interactive media $$$, theme parks $$$, live entertainment $$$, and consumer products $$$

Oh George, what have you done ?

The Lucasfilm acquisition follows Disney’s very successful acquisitions of Pixar and Marvel, which demonstrated the company’s unique ability to fully develop and expand the financial potential of high quality creative content with compelling characters and storytelling through the application of innovative technology and multiplatform distribution on a truly global basis to create maximum value. Adding Lucasfilm to Disney’s portfolio of world class brands significantly enhances the company’s ability to serve consumers with a broad variety of the world’s highest-quality content and to create additional long-term value for our shareholders.

The Skywalker Ranch (Nicasio, Marin County CA)

Lucasfilm, headquartered in San Francisco, operates under the names Lucasfilm Ltd., LucasArts, Industrial Light & Magic (ILM), and Skywalker Sound.

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